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Project Management, Business Intelligence
Bell
Sept 2025 - Present
I support Bell’s Business Intelligence team by coordinating analytics projects, tracking progress across multiple developers, and making sure our data initiatives stay organized and on schedule. Because my role bridges technical and non-technical work, I translate developer updates into clear summaries, manage timelines, and maintain project documentation that supports the entire team.
Along the way, I’ve taken on more technical exposure: assisting with SQL queries, learning how ETL pipelines work, and understanding how BI development supports business reporting. I’ve built dashboards, Gantt charts, and internal documentation that give the team more visibility and structure. This role has sharpened my ability to communicate complex technical work in a simple, business-focused way.
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Digital Social Media Lead, Western Student Experience
Western University
I worked with Bell’s Wholesale Business Development team to support outreach, prospecting, and early-stage pipeline growth across telecom, cloud, SaaS, MSP, and carrier markets. My role combined research, analytics, and relationship-building where I built large prospect lists, analyzed categories, crafted personalized outreach, and booked discovery calls with executives across North America.
I collaborated closely with Sales, Product, and Pricing teams to understand Bell’s network services and position them effectively to external partners. I also built dashboards and tracking systems to monitor outreach performance, analyze response patterns, and refine messaging. This role strengthened my ability to understand business needs, communicate value clearly, and build trust through thoughtful, well-researched outreach. It’s where I learned how to take initiative, operate with ownership, and approach sales from a strategic, data-backed perspective.
I led digital content and student engagement initiatives for Western Student Experience, creating social media campaigns designed to help students feel more connected to campus life. My role focused on understanding what students cared about, building content that felt genuine and community-driven, and increasing engagement across Instagram and other platforms.
I managed content calendars, produced short-form video, and created graphics that highlighted student events, wellness resources, and campus services. I monitored trends, analyzed engagement metrics, and adapted content to match what resonated with students in real time. Through this role, I strengthened my storytelling, visual design, and audience engagement skills — and learned how to connect large, diverse student communities through digital spaces.
Summer Intern, Bell Wholesale
Bell
Sept 2024 - Apr 2025
May 2025 - Aug 2025
Instagram story templates
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Early Spring: Academic Reset & Engagement
“In early spring, I created resources that highlighted campus study supports and peer-led learning programs, making academic help feel approachable, friendly, and student-centered"
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January : Goal Setting & Fresh Start Energy
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“January campaigns centered on intentional goal-setting, reflection, and building healthy study habits helping students reset after the holiday break with simple, actionable steps"
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Fall: Wellness, Stress Management & Transitions
“During the fall semester, I designed content that supported student mental health and transition back to campus, focusing on stress management, routine-building, and emotional wellbeing.”
Instagram reel content
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Some of the reels/content on Western Student Experience Instagram page.
Here’s how I brought a wellness event to life through an engaging Instagram Reel!
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From showcasing therapy dogs and bracelet-making sessions to promoting mindfulness and self-care activities
Marketing & Content Intern
Litespace
May 2024 - Aug 2025
At Litespace, I supported the marketing team by creating content that helped explain the product, attract new users, and strengthen the brand. I worked on everything from social media posts to blog content, helping translate complex product features into simple, engaging stories. My role combined research, copywriting, design, and audience understanding allowing me to contribute to campaigns across multiple channels.
I helped build the brand’s digital presence by drafting content calendars, designing visuals, and creating posts that aligned with Litespace’s tone and user community. I also assisted with market research, competitor analysis, and brainstorming sessions for new campaigns. This role helped me develop strong writing skills, learn how to tailor content to specific audiences, and understand how early-stage startups communicate value in a clear and compelling way.
blog writing
launch of tiktok page
Played a pivotal role in launching and growing the TikTok presence for Litespace, starting from scratch with zero viewers.
I developed creative strategies and content ideas to attract and engage the target audience, including visually appealing posts, relatable videos, and informative campaigns that highlighted the platform's key features.
By leveraging trending topics, hashtags, and consistent posting schedules, I steadily increased visibility and engagement.
Collaborating with the team, I monitored analytics and adjusted strategies in real-time, which led to significant growth in viewership and follower count.
Multimedia Commissioner, USC Public Arts Commission
Western University
Sept 2023 - Apr 2023
As the Multimedia Commissioner, I helped bring creative expression to campus through student-focused art initiatives, visual projects, and community-building events. I collaborated with student artists, campus groups, and USC members to plan, design, and execute public art installations that showcased student voices and made campus feel more vibrant, inclusive, and inspiring.
My role involved creative direction, project coordination, and hands-on design work. I contributed to murals, digital art displays, social media visuals, and event-based art projects, ensuring each initiative aligned with the USC’s mission of amplifying student creativity. Through this role, I gained experience in visual storytelling, community engagement, and managing the end-to-end process of bringing creative ideas to life, from concept and planning to installation and launch.
This position strengthened my leadership, design skills, and ability to turn artistic ideas into meaningful, tangible experiences for students.
post graphics
promo videos
Use video editing tools like Adobe Premiere Pro, Canva, or iMovie to compile the visuals, audio, and text into a seamless final product.
Polish the video by fine-tuning the timing, adjusting colors, and ensuring smooth transitions.
Video Editor, BoostHER
Western University
Sept 2023 - Apr 2023
As a Video Editor for BoostHER, I produced dynamic, empowering video content that highlighted women’s achievements, student stories, and the mission of the club. I worked with the creative and communications team to bring campaigns to life through editing, storytelling, and visual design. My role included assembling footage, refining narratives, color grading, syncing audio, adding transitions, and creating short-form videos optimized for social media.
I also supported the creative direction of content by contributing ideas, shaping visual themes, and ensuring each video aligned with BoostHER’s brand voice: strong, inclusive, and community-driven. Through this role, I strengthened my ability to tell meaningful stories, create visually compelling edits, and deliver polished content on tight deadlines.
usc x boostHER
Introduced a fresh, dynamic look to the videos by incorporating a unique layered design that added depth and creativity. This format allowed key visuals to stand out while maintaining a cohesive flow. included captions throughout the video, making the content accessible and easier to follow.
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A standout feature was the smooth transition from black-and-white to color, symbolizing energy and excitement, and creating a visually appealing narrative.
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The "street-style interview" approach brought a casual and relatable vibe, capturing candid moments and genuine reactions. This style resonated with the club audience, adding authenticity and a personal touch to the videos.
I carefully incorporated branding elements, such as the BoostHER logo, to maintain consistency and reinforce the organization’s identity.
Adding captions was a key focus, making the content more accessible and easy to follow, especially for viewers watching without sound.
To keep the video dynamic, I used zoom effects strategically, drawing attention to important details and adding a layer of visual interest. These effects helped emphasize key moments in the interviews, making the video more lively and engaging.
Personal Projects(Videos)
By The Lakeshore​
This video is a soft, visual moment captured along the lakeshore focused on calm movement, natural light, and the way everyday scenes can feel cinematic when framed intentionally. The opening scene captures a small but meaningful full-circle moment: kids and adults walking along the same path by the water, framed by sunlight and open space. The video subtly shows how life moves in cycles : the children full of energy, running ahead, and the adults following behind, grounded and steady. They’re sharing the same frame, the same direction, the same afternoon just at different stages of life.
The thought process behind this video was to create a peaceful, observational piece something that feels like you’re simply existing by the water, taking in the quiet details of a beautiful day. The shots shift from wide, expansive views of the lake to more grounded scenes of families walking, sunlight through trees, and the shoreline. It’s meant to feel relaxing and nostalgic, like a memory you stumble upon.
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A Weekend In Toronto
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I created a video that aimed to capture the beauty and magic of winter life, showcasing not just the cold but the fun and warmth it can bring. It was a special project for me because it was my mom's first winter in a long time, and I wanted her to see it through my eyes.
I filmed snow-covered landscapes, cozy moments, and little joys like snowball fights and steaming mugs of cocoa.
The video was more than just visuals, it was an emotional tribute to the season and a reminder of how even the coldest days can be filled with warmth and happiness.
A Day in Toronto
Two summers ago, I created a video capturing a day exploring Toronto with my friend. We started at the vibrant Kensington Market, strolling through its colorful streets, quirky shops, and amazing food stalls. From there, we shopped around, trying on unique finds and soaking up the city’s lively energy.
It was a way to document the perfect summer day and showcase the charm of Toronto’s culture and creativity!
Dubai
From the golden dunes of the desert safari to the lively traditional dancing under the stars, I wanted to showcase the beauty of Dubai’s culture and landscapes. I also wanted to include the bustling souks, filled with colorful fabrics, spices, and gold, capturing the charm and authenticity of local life