Projects.
a bit of everything I do.
Social & Campaign Work (Instagram, TikTok).
[ instagram story templates ]
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What I did:
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Designed Instagram story templates focused on academic resilience and recovery after midterm results.
Impact:
Encouraged awareness and use of academic support services by making resources feel accessible and relatable while increasing student engagment.
[ role: social media lead ]
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What I did:
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Developed story templates centered on intentional goal-setting reflection and habit-building following the holiday break.
Impact:
Drove Engagement by offering practical, low barrier tools for reflection and planning.
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What I did:
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Simplified complex wellness concepts into clear, visually engaging frameworks.
Impact:
Promoted mindfulness and self-care during a high stress transition period.
[ instagram reel content ]
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Some of the reels/content on Western Student Experience Instagram page.
Here’s how I brought a wellness event to life through an engaging Instagram Reel!
From showcasing therapy dogs and bracelet-making sessions to promoting mindfulness and self-care activities
[ tiktok]
[ role: marketing & content intern ]
What I did:
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Played a pivotal role in launching and growing the TikTok presence for Litespace, starting from scratch with zero viewers.
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Developed creative strategies and content ideas to attract and engage the target audience.
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Leveraging trending topics, hashtags, and consistent posting schedules to increase visibility and engagement.
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Monitored analytics and adjusted strategies in real-time, which led to significant growth in viewership and follower count.
Impact:
Created a repeatable content framework and testing approach that improved discoverability and informed ongoing content decisions through performance insights.
[ graphics for posts]
What I did:
Generating creative posts using club themes and color using Canva for all the major events and announcements.
blog writing.
[ role: marketing & content intern ]
numbers numbers !!
What I did:
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Conducted in- depth secondary research into industry reports, academic sources and market publications to ground content in data.
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Performed SWOT analysis for each blog to evaluate brand positioning
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researched customer & market trends translating behavioral insights into relevant content themes.
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Planned and wrote long-form blog content including a detailed white paper.
Impact:
Was able to strengthen content alignment with audience interests and search trends, improving company relevance and discoverability.
visual & video Content.
[ role: marketing team (multimedia commissioner) ]
(click to play!)
What I did:
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Make a promo videos for an event for a student club
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Using Canva, Adobe Premiere Pro to compile the visuals, audio and text into a seamless final video for Instagram/TikTok
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Generating enough content pieces
Impact: encouraging student clubs to have more promo videos for events to build excitement and encourage participation.
[ role: marketing team(video editor) ]
What I did:
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Introduced a fresh, dynamic look to the videos by incorporating a unique layered design that added depth and creativity.
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A standout feature was the smooth transition from black-and-white to color.
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The "street-style interview" approach brought a casual and relatable vibe, capturing candid moments and genuine reactions.
Impact: audience was more engaged, and there was more interaction with these style videos with the target audience.
What I did:
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Incorporated branding elements, such as the BoostHER logo.
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Adding captions was a key focus, making the content more accessible and easy to follow.
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Used zoom effects strategically, drawing attention to important details and adding a layer of visual interest.
Impact: These effects helped emphasize key moments in the interviews, making the video more lively and engaging.